Digital experience management (DXM) is understanding how people interact with your brand online. You engage with your users better when you forge an emotional connect online, value their feedback and provide an immersive, omnichannel user experience (UX). A well-crafted DXM strategy helps you to loop in feedback from all digital channels, align them with your business objective and manage content with ease. It’s a win-win synergy where you keep the users glued to your brand and your business grows many times over with the focus on enhanced UX.
When it comes to tourism, DXM can unlock immense value both in boosting footfalls and democratizing opportunities for all stakeholders. Today, tourists connect more on digital platforms- they shop for products, book tickets and accommodation and discover destinations online. This sticky digital engagement offers opportunities to showcase tourism products & services, build market awareness, accelerate transactions, handle on-demand requests and gauge user satisfaction & feedback. When you have a unified DXM interface, you can seamlessly provide services and manage expectations.
For the players in travel and tourism value chain, this integrated DXM has much to offer. With it, they can create customized content for the users, thus driving better engagement. Technology has made it possible to personalize content depending on the user’s online surfing habits. This is the foundational aspect of building a robust content management strategy enabled by technology. With it, you can get over irksome features like outdated content displayed on search results. Old content co-exists with newer content because of content retention requirements. This can be corrected with the use of soft delete, automated content expiry and intelligent archival tools.
When today’s marketplaces are so cluttered and an average person is bombarded with an extreme amount of advertising on a daily basis, making space for oneself becomes rather difficult. Hence many have opted to differentiate themselves via Customer Experience. In short, it is what makes your value proposition attractive, it is the deciding factor whether or not a customer buys from you or a competitor.
Your company may be engaging with customers in numerous ways. Would you be able to keep track of who you’ve reached and when? Do you make a spreadsheet that lists out their names, addresses, phone numbers and their level of interest in your product? Is it really a scalable process? This is why turning to CSM’s Digital Experience Management platform can help.
Getting DXM right is often the difference between the success and failure of an organization or Gov Tech initiatives. We, at CSM can manage it all.
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